Vinpearl Holiday Season
- Sectors Hospitality
During the 2023 holiday season, TWS collaborated with Vinpearl to create all the content on the social media platform for one of Vinpearl’s three largest resort complexes, Vinpearl Hoi An – Nam Hoi An – Da Nang. This event attracted hundreds of thousands of domestic and international visitors who came to celebrate Christmas and the New Year.
Experience the Magic of Vinpearl Hoi An – Da Nang
Situated along the Central Vietnam heritage route, Vinpearl Da Nang – Hoi An boasts impressive architecture and breathtaking views. Especially during the 2023 holiday season, each resort area will host a series of Christmas and New Year’s events, offering ideal experiences for families.
To promote this event series, the Vinpearl Hoi An – Da Nang resort complex collaborated with TWS to create all content across social media platforms. Understanding the upscale, luxurious yet friendly nature of this grand complex, TWS has crafted impressive promotional materials featuring vibrant color schemes for the Christmas and New Year events.
Vinpearl Hoi An – Da Nang continues its holiday tradition, enriching the heritage region with unique experiences, offering relaxation and joy.
Meanwhile, Vinpearl Resort & Golf Nam Hoi An exudes retro charm with an Asian-European fusion. Vinpearl Resort & Spa Hoi An provides a Mediterranean experience by the ocean. Lastly, Vinpearl Resort & Spa Da Nang presents Wonderland Christmas on a beautiful beach. TWS was inspired to utilize vibrant red and green, capturing the warmth of the “fancì” Christmas.
To highlight the “Shining Pearl” theme of Vinpearl Resort & Spa Hoi An, TWS meticulously selected patterns evoking winter, such as snowflakes and reindeer. These monochromatic designs in white or gold create a radiant, sparkling ambiance against the dominant background.
For its Wonderland Christmas concept, TWS emphasized sweet and cheerful patterns like candy canes and fireworks to evoke sophistication and sweetness.
The designs showcase luxurious gold-colored delicate patterns, reminiscent of extravagant Gatsby-style parties, and the fusion of European and Asian cultures.
To welcome year of 2023, the Vinpearl Hoi An – Da Nang resort complex organized vibrant activities under the message “Tết tinh hoa – Vinpearl là nhà” (The Essence of Tet – Vinpearl is Home).
TWS selected traditional red and fresh rose gold, incorporating delicate patterns such as white swan wings or golden apricot branches. These choices evoke Tet holiday’s spirit, fostering warmth, togetherness, and a sense of celebration.
TWS focused on promoting holiday season activities and highlighting the strengths of the location, especially the Vinpearl complex. The project targeted young couples and multi-generational families seeking 5-star luxury, international-standard services, and diverse age-appropriate activities. Therefore, the images and the tone had to be conveyed in a way that resonated with the campaign’s target audience.
The project gained attention and support with high social media engagement, attracting tourists to the resort and its activities. Special menus sold out quickly at the dining establishments, contributing significantly to the hotel chain’s success in both communication and revenue generation.
