Decorative llustrations for L7 West Lake Hanoi By Lotte
- Sectors Hospitality Restaurant
- Services Illustrations
With an architectural design influenced by Indochinese aesthetics, L7 West Lake Hotel by LOTTE seeks to immerse guests in artistic moments through theme-based illustrations, strategically placed throughout the entire hotel.
The project focused on three key areas for these illustrations: the main elevator lobby, the restaurant entrance, and the entire restroom block. Responsible for creating all these illustrations, TWS captured the timeless beauty of the 19th-century French Rococo artistic style while adhering to technical requirements for large-scale dimensions (2-3 meters) and high-detail precision.
The 1st Artwork: “Un voyage d’inspiration”
The first artwork, located in the elevator lobby, showcased a variation of the brand slogan “Un voyage d’inspiration” rendered in the Rococo artistic style, epitomizing the distilled essence of the 19th-century Baroque era. This creative rendition transformed the elevator waiting area into an inspiring and elegant space.
The 2nd Artwork: “Key to happiness”
For the second artwork, which adorns the entire guest room block, TWS chose an image of a keyhole accompanied by the message “Key to Happiness.” This piece invites guests to unlock the door to a state of pure bliss. By combining the brand’s culture code, “Never losing a sense of humor,” with delicate Rococo-inspired floral patterns, the artwork effortlessly conveys the friendly and humorous personality of the L7 people.
The 3rd Artwork: The 19th-century coffee culture
For the third artwork in the restaurant block, the vision of a glass-encased coffee grinder sparked our creativity. Departing from the conventional metal design of the 19th century, TWS used glass to evoke a sense of freedom and appetite for customers.
The Final Artwork: The inspiration from “Pièces Montées”
Drawing inspiration from the French culinary world of the 19th century, specifically the “Pièces Montées”—masterpiece pastries crafted by the legendary chef Marie-Antoine Carême—TWS skillfully adapted the intricate patterns and motifs of these creations. The result is a series of alluring and eye-catching artworks that capture the essence of this exquisite pastry art.
