Yến Số 1

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Born from a dedication to preserving nature’s essence, Yến Số 1 represents a brand crafted by the skill and passion of the Vietnamese, dedicated to delivering superior-quality bird’s nests to their valued customers.

After years of research and refinement, Yến Số 1 has officially launched its new line of bird’s nest products with rock sugar. The range features Triple Nest for an extra boost of nest content and Extra-Nest in three delightful flavors: cordyceps, collagen, and a special blend designed for children. Positioned in the affordable price segment, this product line offers superior nest content for all ages with a compact and pocket-sized design.

Bird’s Nest with Rock Sugar – The natural essence in each gram of bird’s nest

The journey of a Yến Số 1 swiftlet nest begins high up on dramatic cliffs. Each nest is carefully harvested and selected to ensure the preservation of its natural goodness.

Yến Số 1 is committed to delivering the original taste of bird’s nests, which is why they are the leading name in “artificial cave bird’s nests”. Therefore, The Woodpecker Studio (TWS) has masterfully captured this story in the packaging design, featuring swiftlets soaring over mountains, reminding us of their natural nesting place – caves.

Bird’s Nest with Rock Sugar packaging – Colors that speak to your soul

Colors have the power to evoke emotions and connect with us on a deeper level. This is why TWS carefully crafted a unique color scheme for each Yến Số 1 product line.

The premium Triple Nest, with its remarkable, notable for its triple bird’s nest content, is adorned in regal red and gold, reflecting its superior quality. Extra Nest, designed for all ages, features a playful and versatile color palette, appealing to a wide range of customers, from middle-aged people to women and children.

POSM – Making every moment count

“Creating high consistency in brand recognition, the POSM including flyer, banner, running shelf strip, divider, dangler, booth grabs customer attention at every touchpoint, concisely conveying the message of the original bird’s nest flavor…”

Key visual – Inspired by nature’s grandeur

With the mission of preserving and spreading the quintessence of Vietnamese bird’s nests, Yến Số 1 aims to bring high-quality products to consumers nationwide. This is implemented through a strategy to expand its dealer system across the country. To achieve this goal, Yến Số 1 emphasizes on building a system of key visuals that consistently and effectively represent the brand spirit.