The Holiday Halong
- Sectors Real Estate
- Services Branding Creative Design Print design
The Holiday Halong is a resort apartment project located in the bustling area of Bai Chay, Halong with a central location. Besides its prime location, The Holiday Halong stands out with most apartments having spacious sea views and modern European-standard design.
“Precious gem, golden land, heritage sunrise”
The Holiday Halong is a special resort apartment venture featuring 500 units ranging from studios to 1+1 and 2-bedroom layouts, catering to a variety of preferences. Situated in Halong City’s bustling Bai Chay area, the project holds immense promise due to its central location. Boasting stunning sea views, The Holiday Halong apartments offer a modern 5-star experience with amenities like infinity and four-season pools, as well as an observatory.
“One of the most beautiful sunrise spots in the world”
Derived from the key factor of The Holiday Halong’s location as “One of the most beautiful sunrise spots in the world”, TWS has successfully come up with a design concept for the logo, fully and clearly demonstrating the unique features of the project that the investor wants to convey to its customers.
With the desire to capture the allure of sunrise on the horizon, TWS conceived a logo uniting upper and lower backgrounds. The lower background is the color purple, representing the sea at sunset, while the upper embodies dawn’s sky with hues of pink, mirroring the sun’s emergence over the bay’s distant horizons. This palette evokes opulence and sophistication, coupled with the serene sensation of a tranquil sunrise by the sea. Despite its complexity, TWS navigated the design process with adaptability, deftly manipulating shades to craft an alluring and distinctive project identity.
The color mood design of The Holiday Halong has created a new trend in the real estate market in early 2021. The project has successfully transacted 100% of the apartment fund opened for sale.
