The Coral Special Editions
- Sectors Real Estate
- Services Branding Creative Design Editorial
The Coral Special Editions comprise the ten most precious “diamonds” of the billionaire Gran Melia Nha Trang island project. These include three special editions: The Coral Artistry, The Coral Cavalli, and the limited edition -The Coral Porsche.
10 most precious diamonds
Situated in Vega City Nha Trang, these luxurious 6-star mansions offer exclusive VVIP access and are part of the esteemed RedLevel.
In addition, these luxury second-homes cover over 1500m² near the coral and pristine beach, are crafted for the elite and stand out in the Asia Pacific region for their extravagance and exclusivity.
TWS crafted a special logo for The Coral Special Editions, using a monotone technique with deep red tones and curvy fonts inspired by coral reefs. This logo reflects the project’s luxury and ties closely with the Gran Melia Nha Trang brand.
The Coral Artistry
The Coral Artistry, “enriched with opulence, precious jewels, and a deep love for art,” showcases a space filled with paintings inspired by royal cultures. Drawing inspiration from pure Vietnamese materials like dó paper, lacquer, and oil paint, TWS used the painter’s lacquer streak pattern as a striking feature in the design publications. This therefore evokes a sense of sophistication, elegance, and class. The images, soaked in hues of pink, orange, and red reminiscent of a mesmerizing sunset, transport viewers to a serene and expansive realm.
To unify the design collaterals, TWS has designed an impressive array of colors for each publication, serving as a defining identity for this exquisite high-end product line. The color range is then designed with seductive deep red and splendid golden letters, evoking a sense of luxury and grandeur
The Coral Cavalli
The Coral Cavalli, known as the world’s only golden mansion, is a daring partnership between Gran Melia and the “Italian gentleman” brand, Roberto Cavalli. This villa line is uniquely furnished with Cavalli’s 2022 The Wild Collection, designed by the brand’s expert team.
TWS has embraced a wild yet luxurious design by using a black, silver, and gold color palette, enhanced with striking animal skin motifs such as snake, tiger, and zebra patterns. Consequently, by incorporating captivating black and gold animal skin patterns, TWS delivers a unique product that connects with the parent brand and impresses discerning customers.
The Coral Porsche
The ultimate mansion line, The Coral Porsche, has perfectly recreated the timeless masterpiece Dynamiq GTT115 $ 13 million limited edition superyacht by Studio Ferdinand A. Porsche, embodying the eternal philosophy of creating timeless icons. Furthermore, the entire interior is from Minotti by Porsche Studio and the IconX equipment collection.
Inspired by the masterpiece IconX, TWS, on the other hand, has modified the color, introducing unique design like titanium, rose gold, carbon fiber, marble pattern gold, bringing sophistication and fashion. This collection also features a signature 90-degree square corner and adopts sturdy fonts in black marble and gold.
The main challenge with The Coral Special Editions has been balancing brand consistency with highlighting unique product features. It’s crucial to show the highest level of class and luxury in a refined way, without being too flashy, to appeal to Vietnam’s elite billionaires.
Hence, with strong dedication and teamwork, TWS has successfully shaped the brand identity of The Coral Special Editions. This effort has delighted the investor, resulting in innovative publications that strongly connect with the esteemed Gran Melia brand. It also skillfully captures the unique essence of each luxurious mansion in the competitive real estate market.
