Marking a new milestone in its 30-year journey of “Enriching Lives, Uplifting Communities” in Vietnam, CapitaLand Development (Vietnam) unveils The Senique Hanoi. Located to the east of the capital, the project has a total development value exceeding SGD 600 million and is expected to deliver approximately 2,150 apartments.
As CapitaLand Development’s first premium, gated high-rise in Hanoi’s eastern corridor, the project blends Eastern and Western sensibilities across architecture, landscape, and interiors, and offers over 100 amenities, promising an exclusive living environment and elevated everyday experiences for future residents.
For centuries, the lotus has symbolized Eastern culture, flourishing even in peak summer. Rising from the mud , its white petals with a blush of pink convey a quiet elegance. In Vietnam, the lotus is revered as the national flower, embodying integrity and resilience.
Beyond its refreshing simplicity, the lotus holds layered meanings in philosophy and culture, a purity at its core.For that reason, it is chosen as the narrative thread and the heart of The Senique Hanoi.
Responsible for brand strategy, naming, identity, marketing collateral, and website design and development, TWS combined “Sen,” the Vietnamese word for lotus rich in Eastern spirit, with the English adjective “Unique”, expressing the project’s character from the name itself.
The Senique Hanoi subtly evokes the coexistence of Eastern and Western cultures. No culture exists in isolation, they inevitably influence one another, interweaving in seamless harmony, yet what matters most is that each retains its roots and original identity. As a symbol that stirs emotions for a singular sense of home, The Senique Hanoi gathers and distills the finest of Asian and Western culture into every living experience.
As an affirmation, the tagline “The essence of life” expresses three crystallized values at The Senique Hanoi: wholehearted appreciation of unique local heritage, an assured, contemporary convergence in step with the times, and a distilled art of living that harmonizes all the senses.
Unlike the familiar lotus seen everywhere, from time-honored heritage to contemporary design, the lotus at The Senique Hanoi conveys refined luxury and grace while brimming with vitality and a soothing, tranquil spirit.
A logotype at its core, The Senique Hanoi logo is developed from a serif base typeface. TWS integrated the image of the lotus receptacle into the counters of each letter to achieve a refined, elegant whole. Aligned with the brand story and the white-lotus motif, the color palette and patterns symbolize purity imbued with noble grace.
The palette revolves around shades of olive green and beige, accented by deeper greens and a misty beige. This color language conveys warmth, serenity, and modernity.
Patterns abstract the lotus stem into restrained lines and soft curves, producing an identity that feels elegant and current, easy to apply across brand materials and spatial touchpoints.
Bringing charm and finesse to every detail, from the rhythm of curves evoking lotus petals to minimalist layout, TWS carefully shaped each element to ensure visual cohesion and a consistent brand voice. Refined tones, generous breathing space, and concise focal points make the cultural interplay clearer and more contemporary, while the overall key visual remains poetic, guiding a living experience that is truly the essence of life.
