Tân Á Đại Thành – Tet Calendar 2026

Tân Á Đại Thành is one of Vietnam’s long-standing corporations with a strong presence in water solutions, energy, and household infrastructure.

In previous years, Tân Á Đại Thành’s Tet calendar publications were often developed in a direct manner, closely aligned with the practical nature of the industry. However, for the 2026 Tet Calendar, the Group sought to open up a more emotional approach: the product did not need to take center stage. Instead, the brand story became the focal point, told through gentle and peaceful slices of everyday life.

For both Tân Á Đại Thành and The Woodpecker Studio (TWS), this was an opportunity to turn Tet into a softer touchpoint between the brand and its customers, creating a project that conveys cultural spirit and family connection through an elegant, refined, and artful form.