Posy Paper
- Sectors FMCG
- Services Branding Creative Design Print design
Posy, along with its luxury line, is a brand targeting young customers who support environmentally friendly products from Xuong Giang Paper. To reach this customer group, Posy collaborated with TWS to build a logo, corporate identity, and eye-catching packaging.
Xuong Giang Paper and Posy paper
Posy is the flagship product representing that dedication, currently offering four main product lines in the market, including Facial tissue, Bathroom tissue, Napkins, and Hand Towels. In addition, there is also the high-end Posy Luxury line, which includes all three products. With the goal of becoming the number one manufacturer and supplier of paper and paper-based products in Vietnam and the region by 2025, Xuong Giang Paper has decided to expand the Posy product line to young customers who support environmentally friendly products. To reach new customer segments, Xuong Giang Paper and Posy have collaborated with TWS to develop a new logo, brand identity, and packaging for Posy, expanding its reach to new customers.
The logo combines the brand name and the symbol of a leaf, representing the sustainable partnership between the brand and the environment. The rounded font emphasizes the friendly and dedicated service of Posy. This idea is carried through to the brand’s identity and packaging design.
A cat wearing glasses
Additionally, the brand mascot is inspired by a cat wearing glasses – a symbol of cleanliness, luck, and approachability. This strategic mascot created an association with household paper essentials, while conducting a message of Xuong Giang’s advanced technological innovations to produce these indispensable everyday products.
