Orchard Collection Branding – A world you drift into

As the final series of Sycamore, Orchard Collection presents a rare collection of premium residences in Binh Duong – Ho Chi Minh City. At the same time, the project ushers in a fresh perspective as CapitaLand introduces the “Haute Couture” spirit into real estate: refined, unconventional, and crafted to curate bespoke lifestyles for discerning owners.

For The Woodpecker Studio (TWS), Orchard Collection is more than a new project. It is also a proud milestone in our southward journey, marking the first time TWS has expanded its presence into the Southern market. Beyond that, TWS was entrusted to partner with CapitaLand from brand strategy consultancy to develop the entire suite of sales collateral for the final masterpiece of Sycamore.

From the Haute Couture spirit to the idea of “a world you drift into”, Orchard Collection called for a brand language bold enough to create distinction, yet nuanced enough to preserve its aesthetic depth and the vision of sustainable community-building that CapitaLand continues to pursue.

Stay tuned as TWS soon pulls back the curtain on the six-month journey of bringing Orchard Collection to life.