Tết Packaging – L7 Westlake Hanoi by Lotte

Renowned as the “Hotel of Lifestyle,” L7 Hotels deliver unique experiences, inspiring cultural creators and the younger generation passionate about novelty. As the fourth in the L7 Hotels chain in South Korea and its first 5-star hotel to expand internationally, L7 West Lake Hanoi by Lotte makes a bold impression with its modern spirit infused with rich local culture.

Responsible for designing the Tet gift box packaging for L7 West Lake Hanoi by Lotte, The Woodpecker Studio (TWS) infused soul into every detail, creating a look that reflects the brand’s identity while honoring local cultural values with refined creativity.

In the harmony of tradition and modernity, the concept for L7’s Tet gift box draws inspiration from the Áo Dài Nhật Bình – a symbol of elegance and authority famously worn by Empress Nam Phương, the last empress of Vietnam’s feudal dynasty. Known for her exquisite style, profound intellect and diplomatic spirit, the empress elevated Vietnam’s cultural prestige on the global stage.

From the radiant gold symbolizing royal heritage to the graceful phoenix motif representing perfection and peace, L7’s Tet gift box recounts a golden era where cultural heritage is cherished and artfully reimagined. Details like rounded buttons, soft phoenix patterns, and the majestic gold hue evoke the beauty of the past, intertwining modern values with messages of gratitude and blessings for a joyous reunion season.

Designed to celebrate cultural heritage while maintaining modern sophistication, the Tet gift box for L7 West Lake Hanoi by Lotte masterfully blends traditional craftsmanship with cutting-edge design and printing techniques. Inspired by the regal Áo Dài Nhật Bình, the dominant golden hue not only exudes luxury but also reflects L7’s distinctive brand color, creating an overall harmony that leaves a lasting impression.

More than just a reflection of the brand’s essence, the Tet gift box narrates a meaningful story of Vietnam’s cultural heritage – a heartfelt New Year blessing from L7 West Lake Hanoi by Lotte to its valued guests.