Hedonist Bar – Layered Restaurant – Lush Salon
- Sectors Hospitality Restaurant
- Services Branding Creative Design Print design
When mentioning L7 West Lake Hotel by Lotte – “Hotel of Lifestyle”, one cannot overlook the outstanding trio of restaurants: Hedonist Bar, All Day Dining Layered, and Lush Salon.
Carefully invested in by L7, from its brand image to architectural design, these dining venues naturally emerge as vibrant characters with distinctive and appealing personalities. This sets forth a task for TWS: How to fully convey these unique characteristics through the menu design of each venue, contributing to weaving novel experiences for every diner.
L7 Hotels: Hedonist Bar – “More than a cocktail, it’s a Sip of Art”
Exuding a mysterious allure, Hedonist is a premium bar counter featuring a diverse Tapas menu with a modern Asian twist, situated on the 27th floor of L7 West Lake Hotel by LOTTE.
Seeking to encapsulate the entirety of the restaurant’s appeal through menu design, TWS utilized distinctive graphics often found in Greek mythology, such as illustrations of the god Dionysus, leopard, lion, or snake, combined with a color palette of black, red, and purple to exude a seductive charm, enticing customers into a world of indulgence and delight. In addition, the menu featured specially crafted slogans and fonts, aiming to invoke an air of enigma, as if guests were delving into a mysterious dream.
L7 Hotels: All Day Dining Layered- Locally Grown
If Hedonist Bar is a nocturnal paradise, then All Day Dining Layered offers a completely contrasting sensation with its sun-drenched ambiance during the daytime.
The menu embraces brown and golden tones, exuding sophistication and warmth. Besides, its clear layout with the careful organization of dishes provides guests with an impression of an elegant and modern restaurant offering a diverse array of culinary delights spanning from Europe to Asia.
L7 Hotels:
Communal Lounge Lush Salon – No rush, be lush!
As one of L7’s extensively invested restaurants, Communal Lounge Lush Salon exudes a friendly atmosphere with creative designs and refreshing green shades from lush vegetation. Its menu boasts an impressive design with gradient color schemes used throughout the menu to enhance the overall aesthetic appeal.
The use of vibrant gradients and innovative slogans perfectly complements the lively and inviting atmosphere of Lush Salon.
