Dong Nhi & Ong Cao Thang’s wedding
- Sectors Entertainment Hospitality Lifestyle
Dong Nhi & Ong Cao Thang, a top celebrity couple in Vietnam, celebrated their 10-year love story with a grand wedding at Vinpearl Resort & Golf Phu Quoc. The event, hailed as the “wedding of the century,” showcased the collaborative efforts of Vinpearl’s operational and media teams, the couple’s communication consulting agency, and The Woodpecker Studio (TWS). With over 500 guests, including 200 top artists, the wedding created a huge media impact, establishing Vinpearl Resort as a go-to destination for unique weddings. The event resulted in over 300 articles, 4.5 million interactions, and reached 17 million interested people, solidifying the couple’s prominent position in the Vpop Teen wave.
10-years Love Story
Dong Nhi & Ong Cao Thang are one of the top celebrity couples in Vietnam, with Dong Nhi being a renowned singer with a plethora of hit songs, a huge fan base, and the title “Queen of Vpop,” while Ong Cao Thang is a former member of the famous band WePro and is now the director of the promising entertainment company Six Sense. Their 10-year love story has also been admired by the entertainment industry, making them prominent figures in the Vpop Teen wave from 2008 to 2014.
Dong Nhi & Ong Cao Thang: The wedding of the century
In collaboration with Vinpearl’s operational and media teams and a communication consulting agency for the couple, TWS proposed and made a bold decision to BLOCK the entire resort area for 48 hours to exclusively serve this unique event. With over 500 guests, including around 200 top artists in Vietnam, TWS, leveraging its extensive experience in collaboration with Vinpearl, planned an integrated marketing campaign across various platforms such as digital media, public opinion navigation, KOL collaboration, and media crisis management. TWS also cooperated with the press and media units to build consistent coverage throughout the event, including exclusive content on Channel 14.
The overwhelming media attention
The overwhelming media attention garnered by Dong Nhi & Ong Cao Thang’s “wedding of the century” in late 2019 significantly boosted the Vietnamese media industry, positioning Vinpearl Resort & Golf Phu Quoc as the unparalleled choice for unique, high-demand weddings.
The couple’s milstone wedding created huge media impact not only during the event but also throughout 2019, and Vinpearl – the accompanying brands also enjoyed a high search and mention rate on multiple channels. Also, it brought together 200 famous guests from various fields, raising the total number of guests to 500 and creating a grand and momentous event, resulting in over 300 related articles, 4.5 million interactions, and reaching 17 million interested people.
