Com4tea
- Sectors FMCG Restaurant
Com4tea – Comfort tea – Come for tea founded itself with the spirit of changing the perception of bubble tea as only for young people. Therefore, it aimed to transform it into a delicious and nourishing drink that brings comfort to families. With this goal in mind, a striking design will help Com4tea make waves in the market.


Comfort tea – Come for tea
Com4tea originates from a love for the “stigmatized” bubble tea, often associated with high fat content and excessive sweetness. Consequently, Com4tea was conceived with the concept of Hand-made Bubble Tea – Delicious, Clean, and Healthy. Its strength lies in using clean, canned bubble tea made from safe ingredients without preservatives. As a result, Com4tea successfully registered its freshly brewed bubble tea as the first ISO 22000:2018 certified bubble tea product on the market.

The launch of Com4tea coincided with the beginning of the Covid-19 pandemic, and the brand’s spirit of “Comfort tea – Come for tea” proved well-timed. Com4tea aimed to change the perception that bubble tea was only for young people. Instead, it aimed to turn it into a delicious and nutritious drink that provides daily emotional support for the whole family.




Com4tea – The drink with a sweet design
To achieve this goal, Com4tea collaborated with TWS to develop its logo, brand identity, bubble tea packaging, and website interface to spread the brand’s value to the market and expand its customer base. TWS emphasized the importance of the logo by making it the main subject of the product on the bubble tea cans.

The logo features a circular graphic with a soothing, carefree vibe, while the letter “O” in Com4tea’s logo represents tapioca pearls, and the fruit slices serve as visual reminders. The colors used are light, gentle, elegant, and run on a gradient to cater to potential customers.
For the packaging, TWS worked with the brand to produce designs suitable for water-resistant plastic printing material.




Com4tea – The trend of the market
The successful implementation of Com4tea’s logo and brand identity has brought absolute satisfaction to the brand owner. The product is now widely accepted by consumers in both retail outlets and large supermarket chains nationwide, such as Aeon and Winmart. Com4tea’s canned bubble tea caught up with the trend of the market at the time of its official launch, catering to the preferences of young people for food appearance, providing a fresh new look, and attracting a large number of new customers. Additionally, the brand’s photo shoots published on various social media platforms and websites have helped to promote the brand on a large scale.