Berriver Jardin
- Sectors Real Estate
- Services Branding Creative Design Print design
Berriver Jardin owns 476 apartments with green and balanced living space in Long Bien district. Located in an area with many high-end apartment projects, Berriver Jardin needs to have outstanding branding. Understanding this, TWS has brought a luxurious and sophisticated brand identity.
Berriver Jardin: Living Green – Living Blue
Berriver Jardin was established in the context of the developing real estate market in the eastern region of Hanoi, with a focus on addressing the pressing need for urban infrastructure and improving the quality of life for urban residents. With its location near a lake, river, and close to the city center, Berriver Jardin offers 476 apartments that meet high standards of green living and balance at the heart of Long Bien district, on Nguyen Van Cu street.
During a period of slowdown in the apartment market, and with Long Bien emerging as a prime destination for real estate investors, Berriver Jardin needed to demonstrate superior quality and performance. Therefore, to confront this challenge, TWS proposed a rational design approach that embodies the project’s spirit and effectively communicates Berriver Jardin’s message through imagery, color, and identity.
Luxurious Homes by the River – Green Living by the City
The brand narrative revolves around “Luxurious Homes by the River – Green Living by the City” and emphasizes the concept of “Balance,” promoting “Living Green – Living Blue” within the project. Consequently, TWS created a logo that fully embodies balance in the layout of the logotype and the soft, fluid nature of water elements (with the project overlooking the Red River) and garden elements (with many large trees providing greenery). The name “Berriver Jardin” itself signifies a garden by the river, incorporating greenery and water elements. Therefore, the identity of Berriver Jardin harmoniously combines a green background and white space, optimized in the design to evoke feelings of freshness, serenity, and luxury.
As a result, the brand identity and logo leave a strong visual impression on customers, distinguishing the project and leaving a lasting impact. During the initial sale of the N02 building, comprising 150 apartments, over 1,000 customers visited, resulting in the sale of more than 150 apartments within one month of its launch.
