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Official: The Woodpecker Studio selected as Lumi Hanoi’s Exclusive Marcom Creative Partner
Lumi Hanoi – one of signature residential projects by CapitaLand Development (CLD) in western Hanoi – has officially selected The Woodpecker Studio (TWS) as its…
Redefining Women’s Roles in Advertising Narratives
Women-centric advertising campaigns has become increasingly common, with a recent study revealing that women make up 57.3% of those featured in ads. An Overview of…
CGI Renaissance in 2023 Content Marketing
In recent years, CGI (Computer-generated Imagery) has expanded its reach into advertising, creating a significant influence through the campaigns of the world’s top brands. No…
The Rise of Neutral-Gender Marketing: Why It Matters Today
In the past, gender marketing played a significant role in consumer behavior. People often made purchasing decisions based on their fear of deviating from traditional…
Visual Identity and Verbal Identity in Branding
Branding extends far beyond the confines of a mere logo. While the logo is undeniably a crucial visual element, it represents just a fraction of…
What is Creative Blocks and How to Beat it
Creativity is undeniably a potent force, capable of transforming the mundane into the extraordinary. Yet, even the most inventive minds occasionally face that vexing moment…
The Big 5 Agencies and Their Most Notable Achievements
The Big 5 advertising agencies, with their global reach and unmatched expertise, set industry standards, continually reshaping marketing and communications. WPP Founded in 1971 as…
Top 9 packaging trends for FMCG products in 2023
Out of over 2000 “candidates” from more than 60 countries, in July of this year, the Pentawards identified the most impressive packaging of 2023. The…
Mid-Senior Designer Recruitment
As part of our expansion efforts, The Woodpecker Studio is currently looking for a Mid-Senior Designer who: What you will do Create visuals and design…
Content Creator Recruitment
As part of our expansion efforts, The Woodpecker Studio is currently looking for a Content Creator who: What you will do Propose creative ideas for…
Machine Learning: A Creative Companion or Threat?
Machine learning, a subset of artificial intelligence (AI), has witnessed remarkable growth and widespread adoption in various fields, revolutionizing industries with its intelligent applications. However,…
PR Lessons from Busan Expo 2030’s Bidding Journey
Despite the setback in the race to host the World Expo 2030 against Riyadh, Busan – South Korea’s second-largest city – still leaves indelible marks…
Unraveling The Mystery behind Downfall of “Supreme Viet Nam”
In the fashion and garment industry, it can be said that Colkids Club was once a “bright star” among the local brands in Vietnam for…
5 Iconic Moments of Product Placement in Contemporary Asian Cinema
Product plugs in movies are nothing new—whether they’re done blatantly, without much thought about whether they fit in a scene, or tastefully slipped into the…
Official: TWS Chosen as Exclusive Creative Design for L7 West Lake Hanoi by Lotte
L7 WEST LAKE HANOI BY LOTTE, a vibrant lifestyle hotel situated in the heart of Hanoi, has set its sights on a new creative venture.…