Official: The Woodpecker Studio appointed as the exclusive Branding & MarCom vendor of The Senique Hanoi

Renowned for its expertise in real estate and hospitality, The Woodpecker Studio has been chosen as the exclusive Branding and MarCom vendor for The Senique Hanoi – the first gated community for high-rise buildings by CapitaLand Development in the East of the capital. 

The Woodpecker Studio – Branding & MarCom Agency entrusted by CapitaLand Development Vietnam

For over 10 years, The Woodpecker Studio has consistently elevated the presence of leading real estate and hospitality brands such as LOTTE Hotels & Resorts, Meliá, BRG Group, Vinhomes, and Vinpearl. Leveraging its deep expertise in the Vietnamese market, combined with an acute understanding of consumer behavior, preferences, and local trends in Hanoi, The Woodpecker Studio creates strategies that resonate with potential homeowners.

Building on this expertise, CapitaLand Development recently appointed The Woodpecker Studio as the exclusive MarCom agency for Lumi Hanoi. Tasked with leading the MarCom strategy for all three phases of “The City of Light,” the agency helped the project achieve remarkable success, with 97% of the 3,100 units sold in its first two phases. 

Lumi Hanoi, with The Woodpecker Studio as the exclusive MarCom vendor, achieved a successful launch of Phases 1 and 2, with about 97% of units booked.

Following this success, CapitaLand Development has once again entrusted The Woodpecker Studio with its newest project, The Senique Hanoi – marking the first gated community for high-rise buildings in East Hanoi.

Spanning approximately 2.1 hectares, with a total development value exceeding SGD 600 million (around VND 10.8 trillion), The Senique Hanoi will offer approximately 2,150 apartments across three 37-story towers. 

The Senique Hanoi – The high-end residential project of CapitaLand Development on a prime site in East Hanoi.

The Senique Hanoi presents a unique opportunity for a vibrant urban lifestyle, set amidst breathtaking city and lake views within a beautifully landscaped garden and lake setting. The development embodies the concept of ‘East meets West,’ showcasing the ongoing interaction and mutual influence of Eastern and Western cultures within Hanoi.

The Woodpecker Studio’s strategic roles as the exclusive Branding & MarCom vendor of The Senique Hanoi

The Woodpecker Studio has been entrusted with two key responsibilities: branding and marketing communications. It is a distinct honor for the agency to lead the execution of these essential strategies for this landmark project.

Branding & Identity

• Brand Identity: Defining The Senique Hanoi’s unique identity by crafting its name, concept, and brand story.
• Visual Identity: Developing a cohesive visual identity that includes the logo, color schemes, key visuals, and brand guidelines, reflecting the blend of Eastern serenity and Western elegance to resonate with its target audience.
• Marketing Collateral: Creating essential materials such as a sales kit (brochure, flyer, floor plan factsheet) and technical drawings (location map, floor plan, unit layout). Providing a branded template for presentations.
• Website development: Designing and developing a fully responsive website, with bilingual CMS content management, and ongoing maintenance and support.

The Senique Hanoi – The essence of life

MarCom

• Integrated Marketing Communication (IMC) strategy: Crafting a unified creative strategy that spans across PR, digital platforms, advertising, and events, ensuring consistent messaging about “a statement of sensory harmony” and maximum reach. 
• Content planning and production: Developing engaging content and visuals tailored for PR and social media, while overseeing platform management to ensure a seamless and consistent brand experience across all communication touchpoints.
• Marketing Activation for the “Step for Kindness” community event: 
  • Developing a comprehensive activation plan incorporating a series of engaging experiences. 
  • Creating one of Vietnam’s first real estate mascots, which embodies the spirit of kindness and the key message of The Senique: “A statement of sensory harmony.”

Stay tuned as the essence of life at The Senique Hanoi unfolds – a statement of sensory harmony where luxury and tranquility come together in perfect balance.