Official: TWS Chosen as Exclusive Creative Design for L7 West Lake Hanoi by Lotte

L7 WEST LAKE HANOI BY LOTTE, a vibrant lifestyle hotel situated in the heart of Hanoi, has set its sights on a new creative venture. TWS is thrilled to be selected as the official partner for this project, redefining luxury and hospitality in Vietnam.

About L7 WEST LAKE HANOI BY LOTTE

L7 West Lake Hanoi by Lotte features 264 hotel rooms and 192 residence rooms, blending comfort with sophistication. Furthermore, it’s the first overseas 5-star L7 hotel by Lotte, showcasing Vietnamese architecture and French design.

Moreover, the hotel’s main concept revolves around providing a rejuvenating space for guests to recharge their bodies and souls. Each room includes a balcony with enchanting views of West Lake, further enhancing the overall sense of tranquility and serenity.

In addition, L7 WEST LAKE HANOI BY LOTTE promises a one-of-a-kind travel experience, embracing both youthful spirit and local character. The hotel’s vibrant dining culture is highlighted by exclusive banquets, a dessert café offering signature L7 coffee, and Hong Kong’s leading Michelin-starred Tim Ho Wan dim sum restaurant.

Furthermore, the hotel complex seamlessly connects various cultural spaces, including the LOTTE Aquarium, Cinema, and KidZania, making it a bustling hub for exploration and entertainment. Guests can also indulge in a shopping spree at LOTTE Mall, the largest of its kind in Hanoi.

The Woodpecker Studio’s Key Role

As the exclusive official creative agency, TWS takes responsibility for five main areas: Application System Design, Packaging Design, Collaterals Design, Content Creation and Creative Transcreation. Inspired by the hotel’s Indochine architecture and the brand’s elegant style, TWS aims to create designs that reflect local spirit and distinct L7 characteristics.

• Application System Design: Enhancing guest experiences with innovative L7 convenience and luxury.
• Packaging: Crafting seasonal campaign packaging that embodies L7’s identity and community commitment.
• Collaterals Design: Creating visually captivating materials for a lasting guest impression.
• Content Creation: Curating content that highlights the hotel’s unique offerings and experiences.
• Transcreation: Adapting content into multiple languages to authentically connect with local and international guests.

A Journey for Inspiration

With The Woodpecker Studio at the helm, L7 WEST LAKE HANOI BY LOTTE is set to raise the bar for luxury, creativity, and innovation in the hospitality industry. Together, we look forward to a dynamic and memorable journey that will redefine what it means to stay in Hanoi.